Sales of retail units confirm continued appeal of boutique retail in Amsterdam’s canal district

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Amsterdam, 6 November 2025 The recent sale of the retail units Prinsenstraat 23C and 25H to InStenen Vastgoed, and the earlier sale of Herenstraat 15C to a family office, highlight the continued interest among investors in small-scale retail assets in Amsterdam’s historic canal district. Boutique retail remains a highly sought-after and resilient investment product in this part of the city centre.

Prinsenstraat and Herenstraat are located in the Jordaan district and connect the Herengracht and Prinsengracht canals, forming one of Amsterdam’s most distinctive shopping routes. The streets are renowned for their diverse selection of specialty shops, artisanal boutiques, and cafés, which create a vibrant atmosphere and attract large numbers of visitors. The combination of historic buildings, small-scale retail and a distinctive character makes the area highly attractive to entrepreneurs and visitors alike.

These transactions confirm the consistent demand from investors for boutique retail properties in Amsterdam’s historic city centre. Limited supply, stable tenants and a strong retail identity contribute to a sustainable investment outlook with solid returns.

 

BRIKKS provided commercial advice and Simmons & Simmons provided legal representation on behalf of the seller.